Earned Media FAQs

An ongoing list of responses to questions about Earned Media - definitely a work in progress. Drop me a line if you'd like to ask a question or provide additional clarification to one of the responses that I've provided below.

  1. » What is Earned Media?

    Earned media is media attention that you don't pay for directly, but instead earn through work effort. PR is an example of earned media. Word-of-mouth is another. Earned media has been around as long as people have been promoting things. But now, thanks to the internet and "social media", it has become a lot easier to garner valuable earned media for your company, event, brand or product.

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