David Armano on Earned Media

Similarities and differences between paid and earned media

David Armano makes some great points as to the differences and similarities between paid and earned media, including a well thought out diagram comparing his perception of the work flow involved for each

David Mihm on How Local Search Works

Understand how to include your business in the local search results

David Mihm, an authority on local search engine marketing, explains the basics of how local search works and how to include your business in the local search results. (video)

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